Effective: February 20, 2025

Welcome to Bally’s Bronx, a site provided by Bally’s Corporation (“we,” “us,” or “Bally’s”) to help bring awareness to our proposed Bally’s Bronx gaming facility.  This privacy policy (“Policy”) describes how we and our applicable affiliates and subsidiaries collect, use, and share personal information we collect or receive in connection with your access and use of this website (https://ballysbronx.com/) and all digital assets herein (the “Website”). This Policy also applies to any personal information we collect or receive in connection with any other interactions we have with you related to the Bally’s Bronx project (together with our Website, the “Services”). This Privacy Policy is part of and supplements the Bally’s Terms of Use available here.

PLEASE READ THIS PRIVACY POLICY CAREFULLY. YOUR USE OF THE SERVICES CONSTITUTES YOUR CONSENT TO THIS PRIVACY POLICY. DO NOT USE THE SERVICES IF YOU ARE UNWILLING OR UNABLE TO CONSENT TO THIS PRIVACY POLICY.

Bally’s may revise this Privacy Policy at any time and such revision shall be posted here and accessible via this link: https://ballysbronx.com/privacy-policy/. Any revision and/or addition to this Privacy Policy shall become effective and binding on you when you continue to use the Services on or after the effective date of such revision and/or addition.

1. Information Collection
   1. Information You Provide to Us

You are not required to provide personal information to us when you use our Services.  However, if you choose to contact us or otherwise provide us with your information, we may collect the following categories of personal information about you:

• First and last name
• Email Address
• Postal Address
• Phone Number
• Messages, opinions, and feedback that you provide to us
  1. Information We May Automatically Collect About You

When you use our Services, we may automatically collect certain information about you. This information may include:

• Location from which you visit or use our Services
• Date and time of your visit or use of our Services
• Domain server from which you are using our Services
• Type of computer, web browsers, search engine used, operating system, or platform you use
• Data identifying the web pages you visited prior to and after visiting our website or use of our Services
• Your movement and activity within the Services, which is aggregated with other information

Mobile device information, including the type of device you use, operating system version, and the device identifier

1. Information Collection via Cookies and Other Network Technologies

We and/or certain service providers operating on our behalf may collect information about your activity, or activity on devices associated with you over time, on our Website. We may collect this information by using certain technologies, such as cookies, web beacons, pixels, and other similar technologies. Our third-party service providers may also view, edit, or set their own cookies or place web beacons.

A cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small piece of data sent from a website and stored on the user’s computer by the user’s web browser while the user is browsing. We use cookies to improve your site experience, to assess content usage, to distinguish you from other users of our Services, and to support the marketing of our Services.

You may be able to disable cookies by adjusting the permissions on your device. Cookie settings vary depending on the type of device and operating system you use, so refer to instructions related to your particular device to learn more about cookie-related and other privacy and security settings that may be available. Please note that if you reject certain cookies, you may still use the Services, but your ability to use some features or areas may be limited. Other information on deleting or controlling cookies is available at www.allaboutcookies.org.

Many modern web browsers give you the option to send a “Do Not Track” signal to the websites you visit, indicating that you do not wish to be tracked. At this time, the Services do not specifically respond to “Do Not Track” signals.

2. How We Use Your Information

We may use your personal information for the following purposes:

• To operate and improve the Services and content therein.
• To provide you with information that you request from us or that may be of interest to you.
• To respond to your comments, inquiries, and questions.
• For general marketing and advertising purposes, provided that you have not already opted out of receiving such communications.
• To manage, improve, and foster relationships with third-party service providers, including vendors, suppliers, and parents, affiliates, subsidiaries, and business partners.
• To maintain, improve, customize, or administer the Services, perform business analyses, or other internal purposes to improve the quality of our business, the Services, resolve technical problems, or improve security or develop other products and services.
• For analytics for business purposes and business intelligence.
• To comply with our Terms of Use.
• To comply with any applicable laws and regulations and respond to lawful requests.
• For any other purposes disclosed to you at the time we collect your information and/or pursuant to your consent.

3. Information Sharing and Disclosure

We may share and/or disclose your personal information as set forth in this Privacy Policy in the following circumstances:

• With Your Consent. We may share personal information with your consent.
• For Legal and Administrative Reasons. We may disclose your personal information without notice: (i) as may be required by law (e.g., in response to a court order or subpoena, or in response to a law enforcement agency request); (ii) to protect our organization or others from injury (e.g., when we believe that someone is causing, or is about to cause, injury to or interference with the rights or property of another); (iii) as necessary to comply with applicable law; (iv) to enforce or apply our Terms of Use.
• Third-Party Service Providers. We may share your information with third-party service providers that perform certain functions or services on our behalf (such as to host the Services, providing marketing services, or send communications for us). These third-party service providers are authorized to use your information only as necessary to provide these Services to us. In some instances, we may aggregate information we collect so third parties do not have access to your identifiable information to identify you individually.
• Business Transfers. We may transfer your personal information to our successor-in-interest in the event of an acquisition, sale, merger, or bankruptcy. In the event we go through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, any personal information we have on record will likely be among the assets transferred. The transferred personal information will remain subject to the provisions of this Privacy Policy as it is updated from time to time.
• Information Shared with our Subsidiaries and Affiliates. We may share your personal information with our subsidiaries and affiliates.

We maintain strict privacy practices to help ensure your personal information is not sold, rented, released, or traded to others without prior consent or a legal obligation. As noted above, personal information can include name, email address, phone number, and other contact information.

4. Access to and Control of Your Information

To the extent state laws provide users with certain data subject rights, we will honor those rights following proper authentication and verification. Please see the Contact Us section for more information.

5. Your Choices
   1. Email

If you no longer wish to receive marketing email or promotional communications from us, you may opt out of receiving them as instructed in each email.

1. Text Messages Terms and Conditions

You may sign up to receive text messages from Bally’s, its affiliates, or third-party service providers on behalf of Bally’s (e.g., text message marketing). By using our Services, signing up for text messaging services or otherwise opting in to receive text messages, you agree that you have provided Bally’s, its affiliates, or its third-party service providers with prior express written consent to be contacted by text message, including recurring automated promotional and personalized marketing text messages.

By providing prior express and/or prior express written consent, you agree to receive text messages under the Telephone Consumer Protection Act and related state laws, including by the use of an automatic telephone dialing system (“ATDS”) to deliver text messages to the mobile phone number which you provided to Bally’s and its affiliates. While you consent to receive messages sent using an ATDS (or “autodialer”), the foregoing shall not be interpreted to suggest or imply that any or all of Bally’s mobile messages are sent using an autodialer. We will use the information provided by you in connection with the text messaging services in accordance with this Privacy Policy. Your consent is not a condition of any purchase or use of our Services and your consent to be contacted as described is voluntary. The number of text messages you receive may vary based upon the text messaging service(s) you sign up for. Message and data rates may apply.

For support regarding our text messaging program, text “HELP”, or email us at info@ballysbronxcasino.com. Please note that the use of this email address, or texting “HELP” is not an acceptable method of opting out.

You may revoke your consent and opt out to discontinue text messages at any time. If you no longer want to receive text messages from us, reply STOP (or as otherwise instructed).

Mobile opt-in data is not sold or rented, and it is not shared except with our third-party service provides that may send text messages on our behalf.

6. Links To Third-Party Sites

Occasionally, at our discretion, we may link to third-party sites or content on third-party sites not owned or controlled by us, including links to news sites. We may do this for the convenience of you and other users of the Services, but we do not have control over the operation of these third-party websites. This Privacy Policy applies only to personal information collected by our Services. Third-party sites have their own privacy practices and may or may not publish separate and independent privacy policies. We have no responsibility or liability for the privacy and security practices and activities of these third-party sites. Links to any of these third-party sites do not constitute or imply an endorsement or recommendation by us of the third-party site and/or content thereon.

If you visit a third-party site that is linked to our Services, you should review the privacy policies posted on these third-party sites before providing any personal information.

7. Information Security

We use commercially reasonable measures to protect information we receive from misuse, acquisition, deletion, or unauthorized access or disclosure. We have controls in place designed to secure and safeguard such information, however, you should assume that no data transmitted over the Internet or stored or maintained by us or our third-party service providers can be 100% secure. Therefore, although we believe the measures implemented by us reduce the likelihood of security problems to a level appropriate to the type of data involved, we do not promise or guarantee, and you should not expect, that your information or private communications will always remain private or secure. We do not guarantee that your information will not be misused by third parties. We are not responsible for the circumvention of any privacy settings or security features. You agree that we will not have any liability for misuse, access, acquisition, deletion, or disclosure of your information.

If you believe that your information has been accessed or acquired by an unauthorized person, you should promptly contact us via the Contact Us section below so that we can quickly take necessary measures.

8. Geographic Location of Data Storage and Processing

The Services collect personal information and process and store that personal information in databases located in the United States. If you are visiting the Services from a country outside the United States, you should be aware that you may transfer personal information about yourself to the United States, and that the data protection laws of the United States may not be as comprehensive as those in your own country. By visiting the Services and submitting any personal information you consent to the transfer of such personal information to the United States.

9. Difficulty Accessing Our Privacy Policy

Individuals with disabilities who are unable to usefully access our Privacy Policy online may Contact Us to inquire how they can obtain a copy of our policy in another, more easily readable format.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our use of personal information, please email us at info@ballysbronxcasino.com or write to us at: 100 Westminster Street, Providence, RI 02903.